Consumerism Quote

Advertising tries to stimulate our sensuous desires, converting luxuries into necessities, but it only intensifies man's inner misery. The business world is bent on creating hungers which its wares never satisfy, and thus it adds to the frustrations and broken minds of our times.

-Archbishop Fulton Sheen (1895-1979), Lift Up Your Heart, 1942


Sheen's powerful words explain our society so well. Today, research has proven that people buy and buy and buy to make themselves happier but in truth, while "converting luxuries into necessities," they are actually intensifying their "inner misery." Businesses strive off of "creating hungers" or making and selling products that will be bought just because another family (the Joneses) bought those products therefore making themselves seem better than everyone else because they have more. Sheen's quote reflects and emphasizes the pain of our societies over consumption but slightly pushes towards the realization that over consumption will not end because of the business world.

Advertising Technique

Wii has been advertising their games and gaming systems for years now, but with the times getting tough, sales may not be as high as they used to be. In the past few years, family time has become a big part of the American society. The Wii company takes notice. Their newer advertisements mention Wii as being included in family time. This Wii advertisement is a prime example of the way most companies advertise now. I think that this new advertising technique is a clever way for companies to sell their products but is bad for the society because of the American over-consumerism.